NEW YORK, NY- January 9, 2012 – Thwapr, Inc. (OTCBB: THWI), a service for mobilizing branded video content, today announced it was selected by MSG Varsity to provide mobile video services for its video content. MSG Varsity is a multi-platform suite of services comprised of an Emmy award-winning 24/7 HD television network, a comprehensive online destination, and a groundbreaking interactive service, all dedicated to high school sports, academics and activities happening throughout the tri-state area.
“Companies like MSG Varsity are great partners for Thwapr,” said Bruce Goldstein, CEO of Thwapr. “They produce high quality episodic content with an avid following of students and their parents. Mobilizing content helps brands like this connect with their consumers on a deeper level and provide more value.”
- Partnership with leading SMS provider 4Info adds more than three dozen national and regional carriers -
New York, NY – December 13, 2011 – Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced it has received approval and activation with more than three dozen additional national and regional carriers. While Thwapr has had major carrier approvals since its launch in 2010, its partnership with 4Info expands the level of service among popular local and regional carriers and this now brings the company’s carrier approval to 43.
“The expansion of our carrier network allows us to further increase our footprint for brands in every area of the country through reliable carriers in all parts of the U.S. while providing the highest quality of mobile video possible” said Bruce Goldstein, CEO of Thwapr. “4Info is a best-in-breed partner for us in our SMS subscription model and now they have enabled us to go beyond the big four mobile carriers to broaden our coverage in the U.S.”
Thwapr now has carrier approval on the following mobile networks:
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- White label video player can be branded and is optimized for mobile and social media sharing -
New York, NY – December 8, 2011 – Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced new white label online video player that is optimized for mobile and social sharing.
The Thwapr video player can be custom branded and easily embedded into any Website page or blog. The player comes with social media sharing buttons for Twitter, Facebook and an automatic QR code generator along with a built in Share to Phone™ button so the video can be sent to any mobile phone.
“Brands and content owners can really maintain control over their message and mobile marketing with a custom designed player,” said Bruce Goldstein, CEO of Thwapr. “Our solution makes it incredibly simple for any company to offer a branded online and mobile video experience.”
Thwapr’s proprietary Share to Phone technology is the only sharing button that quickly and easily delivers video from the Web to more than 300 different types of mobile devices including smartphones, feature phones, iPads and other tablets. Thwapr’s online and mobile video players both offer valuable mobile advertising inventory and incremental revenue opportunities. Share to Phone easily integrates with all leading ad servers for both pre/post-roll video and mobile Web banner ads to easily monetize mobile video content.
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- Mobile video sharing platform offers content owners an easy way to deliver long format, branded content without an app or download -
New York, NY – December 7, 2011 - Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today introduced the ability to send up to 60 minutes of video content directly to mobile devices without the use of an app or need to download. This is ideal for longer format content owners such as television shows, news outlets, viral marketers, and sports organizations that want to reach a mobile fan or viewer base via SMS subscriptions or from Web-based video directly to a phone. 
“This is a significant milestone for mobile content delivery,” says Bruce Goldstein, CEO of Thwapr. “Thwapr’s enterprise partners can now reach millions of users without an app or a download to deliver long format or episodic content in a fully optimized viewing experience with call-to-action buttons built in. Marketers can brand their content, wrap it in advertising or sponsorships and engage their audience without losing control in a third-party environment like YouTube.”
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New York, NY – November 28, 2011 - Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced it was selected by the Give a Damn Campaign to mobilize the campaign’s cause-oriented video messages from celebrities including Elton John, Jason Mraz, Susan Sarandon, Kim Kardashian, Whoopi Goldberg, Cynthia Nixon, and Sharon & Kelly Osbourne to name a few.
Visit Wegiveadamn.org to watch and share celebrity videos for a cause.
“The Give a Damn Campaign is very excited to use Thwapr’s video sharing capabilities to help people get informed and get involved in advancing equality,” said Cyndi Lauper. “Videos are a powerful tool in telling a story and we know that reaching people on their mobile phones is an important and innovative way to continue to encourage people to give a damn. Thwapr’s solution also allows us to deliver our videos in a fully branded experience so we can stay consistent with the look and feel of the campaign and website.”
The Give a Damn Campaign (www.wegiveadamn.org) is a project of the True Colors Fund, which was co-founded by Cyndi Lauper to inspire and engage everyone, especially the straight community, to get involved in the advancement of gay, lesbian, bisexual and transgender equality. The Give a Damn campaign addresses several key issues including workplace discrimination, hate crimes, marriage, faith, youth homelessness and immigration among many more.
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New York, NY – November 21, 2011 – Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced it has partnered with 4INFO, a diversified mobile advertising, technology, and media company, to provide low-cost mobile video sharing solutions for marketers.
“Thwapr is working with best-of-breed partners to provide marketers and content owners with the highest level of service, quality and success rates, while keeping the cost low,” said Bruce Goldstein, CEO of Thwapr. “Working with a company like 4INFO, that delivers about 400 million text messages each month, allows us to leverage benefits of bulk pricing so we can then pass the savings along to our customers.”
- Mobile video marketers can leverage the popularity of QR codes while reducing time and expense -
New York, NY – November 4, 2011 – Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced it now automatically generates QR (quick response) codes for each video uploaded into the Thwapr platform, simultaneously. This feature significantly reduces the time it takes to create a matching QR code to a branded video, speeding time to market and enabling marketing teams the opportunity to leverage the increasing popularity of QR codes to deliver branded content and marketing messages.
New York, NY – November 4, 2011 – Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, announced today that the Company has engaged Paramount Advisors to manage its investor relations (IR) and financial communications programs.
- Thwapr’s new feature automatically detects mobile devices and desktop computers to deliver optimized videos in a full branded environment -
New York, NY – October 25, 2011 – Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced a new technology feature that gives marketers the ability to maximize their video content across any device – mobile phones, smartphones, tablets or desktops – in a fully branded environment. Thwapr’s technology can direct video viewers to any location selected by the marketer. This means marketers are no longer confined to sending valuable customers outside of their environment to watch video, but rather, can send fans/customers to any number of their own branded channels such as Twitter, Facebook, micros-sites, Websites, mobile devices or micro-mobile sites.
New Capabilities Extend Analytics Dashboard for Brand Marketers and Social Media Operations Teams to Include Automated Content Upload, Mobile Keyword Segmentation
NEW YORK, NY – Oct 21, 2011 - Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced the roll out of a new way marketers can deploy, track and measure their mobile video campaigns. Thwapr’s new Content Management Online Dashboard (CMOD) provides a fast and easy way for marketers to upload, disseminate and manage video to their mobile fan base. The CMOD also includes extensive tracking and measurement of mobile video and SMS analytics with graphical charts that illustrate campaign successes and opportunities.
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